Grocery Buddy Concept Design & Branding

The Grocery Buddy app is the best way to compare prices on products at your favorite stores. With real-time prices contributed by nearby shoppers and a smart shopping list with deal alerts, Grocery Buddy shoppers know they’re getting the best price on everything they buy.

My role: Concept & Design

The Problem

Before Grocery Buddy, people who shopped at multiple stores were in the dark about where to find the lowest prices for the groceries they buy every day. Store websites and apps are hard to navigate and don’t always show prices.

The Solution

Grocery Buddy helps shoppers quickly find current prices at their favorite stores. Even better, Grocery Buddy’s smart shopping list shows price changes and sales, helping shoppers easily save time and money.

Grocery Buddy app screens: sign up, search results with prices at nearby stores, and shopping lists

User Flow

Grocery Buddy UX flow diagram from the splash screen through sign in or sign up, onboarding, and the dashboard to the scan, search, lists, and profile screens

Concept Sketches

Notebook sketches of Grocery Buddy screens, including card and list views, account settings, item detail, and search resultsNotebook sketches of the mascot, then the scan, results, report price, list, splash, and sign-up screensNotebook sketches of alternate dashboard and item view layouts, with notes on floating action buttons and tab bar icons

Visual & UI Design

Grocery Buddy screen designs laid out in a grid: splash, search, search results, add to list, barcode scanner, report price, and lists

Icon Design Process

Six explorations of the Grocery Buddy mascot icon in different background colors, textures, and expressions