Qwally UX and Product Design

Qwally is a cloud-based software startup delivering a SaaS platform for local governments, starting with the City of Mobile, Alabama.

I worked with them to define and design their user experience, including an onboarding portal, user dashboards, and public-facing sites.

My role: UX, Visual Design, Frontend Development
Qwally: Platform Development

Visualizing the User Journey

I started by creating a detailed user journey diagram to visualize the steps that could be required of a business owner seeking to work with the city.

The user journey diagram was key in Qwally’s conversations with city officials in Mobile, uncovering insights that informed user flows and information architecture, improving the experience for both businesses and the city.

Qwally meeting with Mobile, AL City Officials

User Flows

For Qwally’s presentations to city officials in Mobile, I created sample user flows and wireframes that demonstrated how Qwally’s software could improve the flow of communication between key stakeholders across the city.

UX: Quick Start Onboarding

Based on the user flow mapping, feedback from city officials, and Qwally’s user testing, I created an onboarding UX for business owners that quickly leads them through the process. After completing the onboarding, users receive a personalized checklist they can use to ensure they have everything they need to be eligible to work with the city.

The final UX and design present a series of simple questions that business owners can complete in minutes, a huge improvement over the previous process, which required lengthy in-person meetings.

Work with Mobile Portal

When Qwally was ready to launch their solution for the City of Mobile, I designed a portal that features the Quick Start Questionnaire and a range of SEO-optimized educational resources.

After launching in Mobile, I worked with Qwally to iterate and improve on their platform. Today, they continue to expand their innovative tools to a growing list of cities.

Testimonial

“We were looking to turn some loose ideas and research into a software platform for city governments. What made Kyle the easy choice for us was his focus on fundamentally understanding the problem to be solved and shepherding our team (and our clients) through that process to arrive at a solution that truly helped users accomplish their goals.”

“As we’ve grown and encountered new challenges and opportunities, we’ve been grateful to consider Kyle as a trusted advisor and direct extension of our team.”

Chris Offensend
Qwally Co-Founder & CEO