Medtronic UX Audit

In 2019, I worked with Medtronic and an external agency to deliver a user experience audit of Medtronic.com. The audit included 19 user interviews, an analysis of 111 pages, and recommendations for improving information architecture, UX, and navigation as well as page structure and content, SEO, and accessibility.

My role: UX, IA, User Research

My deliverables

I delivered my findings and recommendations to Medtronic stakeholders, including the Vice President of Marketing.

Audit findings

A key deliverable of my audit was a presentation that organized recommendations into actionable improvements. I worked with internal stakeholders, including marketing and Web IT to understand roles and responsibilities and align the opportunities to their internal structure.

User research findings

I led user research for the project, conducting 19 interviews with external customers and internal stakeholders, including marketing team members and sales reps.

Actionable recommendations

For IA and UX findings, I included detailed examples of issues and opportunities, including the site navigation and menus, key pages, and forms.