Etsy Collections
From 2022–2023, my squad focused on a single recommendations module—collections, which are user-generated groups of favorites.
My role: Product Design
Highlights
In 2022, we ran experiments that drove $46M in revenue through improvements to UX, UI, module placement, and ranking.
By the end of the year, my squad had the highest experiment velocity at Etsy, and collections were the second most engaging recs module across Etsy.com.
Experiment spotlight
Collections Sash
Prompted by the question—“How can we make it easier for customers to seamlessly shop from collections?”—I designed a novel feature to help buyers more easily shop collections.
I started with the hypothesis that when people navigate from a collection recommendation to a listing page, allowing them to browse other listings from the collection would help them continue shopping.
My design introduced a module at the top of the listing page showcasing other items from the original collection, making it easy to shop and explore.
Navigating from a collection to a listing
